Moosend

Moosend is a cloud-based marketing automation and email platform designed to help businesses of all sizes engage their audience through targeted emails, automated workflows, and lead-capture tools. Its user-friendly drag-and-drop editor and pre-built email templates make it easy to create visually appealing campaigns without design or coding skills.

One of Moosend’s core strengths is its automation capability. Users can build “recipes” (pre-built automation workflows) for common use cases — like abandoned cart emails, welcome sequences, and engagement campaigns — or design custom automation paths with conditional logic.

To support lead generation, Moosend offers landing pages and subscription forms that integrate directly with your email lists. These tools help you capture visitor data and trigger automations based on how people interact with your site.

Moosend also provides real-time reporting and analytics, so you can track opens, clicks, and campaign performance in detail. It supports subscriber segmentation, helping you tailor messages to different groups based on behavior or demographics.

Finally, for businesses needing more advanced features, Moosend offers a customizable enterprise tier that includes dedicated IPs, SSO/SAML, priority support, and a dedicated account manager.

💰 Pricing Overview

Moosend has a 30-day free trial (no credit card required) that gives access to core features.

The Easiest Email Marketing Platform

Pro Plan starts at $9/month for 500 contacts when billed monthly, or $7/month when billed annually, with unlimited email sends and automation workflows.

Moosend+ is a more flexible option where you can choose add-ons like audience discovery, transactional emails, and more.

The Enterprise Plan is custom-priced and includes advanced features such as dedicated IP, SSO & SAML, and a dedicated account manager.

There’s also a pay-as-you-go credits option: for example, 350,000 email credits cost $350.

⭐ Pros & Cons

✅ Pros

Very cost-effective for email marketing, especially with unlimited sends.

Powerful and easy-to-use email automation with pre-built “recipes” and conditional workflows.

Good lead generation tools: landing pages and subscription forms.

Real-time analytics and segmentation make campaigns more targeted and data-driven.

Pay-as-you-go credits are ideal for seasonal or infrequent senders.

Enterprise plan supports advanced security (SSO/SAML), a dedicated manager, and high scalability.

❌ Cons

Some advanced triggers and automation features are limited to higher tiers (e.g., Enterprise).

The free trial is time-limited (30 days), and not a permanent free plan.

The landing page and form builder, while functional, is considered less powerful than some competitors.

According to Forbes Advisor, Moosend lacks two-factor authentication for added account security.

🎯 Recommendation

Best for: Small to mid-sized businesses, startups, and marketers who need a reliable, budget-friendly email marketing and automation tool.

Great for: Teams that want to run automated campaigns, nurture leads, or send newsletters without worrying about send limits.

Less ideal for: Very large enterprises with highly complex marketing needs or businesses requiring SMS campaigns (Moosend focuses on email) and super-advanced form builders.