Helium 10

Helium 10 is one of the most comprehensive platforms available for Amazon (and now Walmart) sellers, built to support nearly every part of the seller journey. With its extensive toolkit, sellers can identify product opportunities, research keywords, optimize listings, manage inventory, run PPC campaigns, and analyze business performance — all in one place.

Key features include:

Product Research: Black Box lets you sift through a database of 450+ million Amazon products to find high-potential niches.

Keyword Research: Tools like Magnet (for keyword discovery) and Cerebro (for competitor keyword reverse-engineering) help you find high-volume and relevant search terms.

Listing Optimization: With Listing Builder, Scribbles, Listing Analyzer, and the Keyword Processor, you can create SEO‑optimized, conversion‑friendly Amazon listings.

Operations: Functions like inventory management, refund handling, alerts for listing hijacks, and review automation streamline daily seller tasks.

Analytics & Profits: Tools such as Profits, Market Tracker, and Keyword Tracker provide insight into sales trends, profitability, and market demand.

Advertising: Helium 10 includes PPC tools to help you create, optimize, and scale Amazon ads.

Free Tools: Even without a paid plan, users get access to several free tools—keyword research, PPC audit, sales estimator, and more.

Chrome Extension: The Helium 10 extension gives quick access to demand, competition, and sales estimates directly from Amazon’s product pages.

Review Automation: The Seller Assistant Chrome extension helps automate review requests in compliance with Amazon’s terms.

Helium 10 also supports a large user base — it's trusted by over 2 million Amazon sellers and is commonly seen as a “one-stop shop” for scaling FBA businesses.

💰 Pricing Overview

Free / Forever Plan: Offers access to a selection of core tools (e.g., Amazon Keyword Tool, PPC Audit, Sales Estimator).

Starter: $29/month (billed annually) or $39 month-to-month. Includes product research, basic keyword tools, and limited usage.

Platinum: $79/month (or $49.50/month with certain discounts) — gives full access to research, listing, analytics, Alerts, Inventory, and more.

Diamond: $229/month ($124.50/month when billed annually) — best for expert sellers/teams; includes advanced tools, multi-user, high usage limits.

Refund / Money Back: 7-day money-back guarantee on some plans.

⭐ Pros & Cons

✅ Pros

Extremely comprehensive — supports product research, listing, PPC, operations, and analytics all in one.

Powerful keyword research tools (Magnet, Cerebro) to uncover high-potential keywords.

Listing optimization tools help create SEO-rich, high-conversion Amazon listings.

Useful free tools for new sellers or testing the platform.

Automates review requests via Chrome extension (Seller Assistant).

Scalable — plans suit solo sellers up to large, multi-user teams.

❌ Cons

Can be expensive, especially at the Diamond tier.

Learning curve — many tools require time to master.

Limited usage on certain tools in lower-tier plans.

Overwhelming for very new sellers who may not need every tool.

Some users compare it with other tools like SmartScout, citing different feature trade‑offs.

🎯 Recommendation

Best for: Amazon FBA sellers (both new and experienced) who want a single platform to handle product research, listing SEO, inventory, and PPC.

Also great for: Sellers who scale, manage multiple SKUs, or want deep competitor and market data.

Less ideal for: Casual sellers or beginners who only want a few core tools — may be overkill in price or functionality.